When it comes to data privacy in the UK, marketers should be vigilant about the requirements of key legislation – notably the GDPR (General Data Protection Regulation), DPA (Data Protection Act) 2018 and PECR (Privacy and Electronic Communications Regulations). This free paper explains what you need to do to ensure your marketing activities are lawful.
- The key requirements of privacy laws in relation to marketing;
- How to determine whether you are permitted to rely on the soft opt-in, or whether you must obtain consent; and
- Best practice for using cookies and other tracking technologies.