How would you know if your data was stolen or misused?

The GDPR requires you to put in place appropriate technical and organisational measures to safeguard the data that you process.

Data seeding complements the measures your organisation takes to reduce the risk of data loss by enabling you to track your data sets and giving you early warning if they are misused or made available for sale by cybercriminals.

We provide you with contact details for individuals in our data seeding network that you can insert into your databases. These individuals then notify us whenever their contact details are used.

Learn more about our data seeding services and solutions below 
Data Seeding Solutions

How does data seeding work?

Our data seeding team will work with you to design a data seeding programme tailored to your needs and requirements.

This programme will take into consideration:

The size and number of your datasets

The nature, context and purpose of the database

The nature and context of the recipients

The ways you use your data

The profile of the individuals and businesses in  your datasets

The ways in which your data is shared and processed

The kinds of activity you want to track

You will receive a detailed monthly report setting out the ways in which your data has been used, as agreed with you. This typically includes the channels that were used, the time and date on which the usage was identified and evidence of the use such as an image of a marketing campaign.

The data seeding process is sufficiently robust to use as evidence in a court of law, and we have a strong track record of supporting civil and criminal proceedings for theft and misuse of data.

Read our blog about why your organisation must seed its database

What to expect

We will work with you to design a bespoke seeding programme that fits in with your data.

You will be allocated contact details for your data seeds that will need to be inserted into your datasets. You can manage this process yourself, or we can provide you with a fully managed service via our secure distribution portal. The contact details typically include:

  • Name;
  • Company name;
  • Phone number;
  • Email address; and
  • Postal address.

In the event that your data is stolen or misused, we are here to support you. We can help you to investigate and remediate the breach, protect your data subjects and take action against the party that caused it.

Bespoke Consultancy solutions

What our clients say about us

We first started using DQM GRC as our seeding company in 2014. This has been vital in helping us secure the data that we hold and making sure that our data licenses are not contravened.  We have managed to stop a number of companies misusing the data and, in some instances, we have reclaimed costs for additional use. The process itself is very robust and all of the DQM GRC team are very quick to respond to requests. This gives us the ability to act quickly. DQM GRC have consistently counselled us on the best way to maximise the service. I am very happy with the service and the quality of information that DQM GRC seeding has provided to us. ​

Client Review
Dave Battson Director, Data HQ

DQM GRC have been assisting Equifax with seed monitoring for a number of years.  They have always provided a professional service with any request being actioned very promptly. The monitoring has helped to keep track of clients’ mailing activities and ensures there are no unlicensed mailings slipping through.  I would recommend DQM GRC to any company who needs assistance in this area.

Client Review
Cara Mitchell Account Manager, Fulfilment, Business Operations, Equifax Ltd

Other services of interest



Breachtrak monitors simple data sets to protect them against loss and theft. It is particularly beneficial for organisations who want to protect their valuable data assets – and the people the data relates to - against unauthorised intrusion.

Breachtrak includes enough data seeds to monitor one database and gives you early warning if your data is used in ways you don’t expect, or offered for sale by cybercriminals.

visit the breachtrak website

Bespoke Solutions

Make it your own

We can tailor your data seeding programme to your specific needs and requirements.

Examples include:

  • Expanding our data seed network to ensure it aligns to your demographic and geographic requirements
  • Creating tailored user profiles to blend with your ‘real’ users
  • Designing a programme that allows you to seed and track specific releases of data
  • Any other services, to meet your needs – just ask!

contact us