Data seeding complements the measures your organisation takes to reduce the risk of data loss by enabling you to track and monitor your data sets, giving you early warning if they are misused or made available for sale by unlicensed parties.
Our seeding services include the provision of unique seed records (synthetic data) to add to your data supplies or databases. We then monitor how your data is being used by your customers, suppliers, partners or employees. The service works for physical mail, landlines, mobile phones and email addresses, building a detailed picture of the real use of your data.
The GDPR (General Data Protection Regulation) has enhanced the need for data seeding, as the Regulation requires you to put in place appropriate technical and organisational measures to safeguard the data you process.
Our data seeding team will work with you to design a programme tailored to your needs and requirements.
We will consider:
The size and number of your data sets
The nature, context and purpose of the database
The nature and context of the recipients
The ways you use your data
The profile of the individuals and businesses in your data sets
The ways in which your data is shared and processed
The kinds of activity you want to track
You will receive a detailed monthly report setting out the ways in which your data has been used, as agreed with you. This typically includes the channels that were used, the time and date on which the use was identified and evidence of the use, such as an image of a marketing campaign.
The data seeding process is sufficiently robust to use as evidence in a court of law, and we have a strong track record of supporting civil and criminal proceedings for theft and misuse of data.
Read our blog about why your organisation should seed its database.