Attitudinal research towards GDPR and data protection
Consumers, data breaches, security expectations and business research
DQM GRC with DataIQ undertook a twin-track research project to examine both sides of the data-value exchange between businesses and consumers in the light of the GDPR obligations. Research has been carried out in two waves in 2016 and 2017 allowing for year-on-year comparisons. The project had three key objectives:
To understand the consumer perspective on data collection, consent, context and control.
To understand how organisation's are addressing the business process, consent and other challenges presented by the regulation.
To review the tension between consumers and organisations and understand their root causes.
This whitepaper examines how consumers expect their personal information to be protected and their experience of data losses, as well as what businesses can do to ensure they have data protection at the heart.