Understanding Permission and Consent are vital for any organisation that wants to pursue a data driven contact strategy.
The General Data Protection Regulation (GDPR) has a very clear intention - to put control of data back in the hands of the data subject when it comes to the ownership, usage and value creation around data.
This whitepaper looks at what you need to know about GDPR, consent & permission, how consumers view consent, where businesses face the biggest challenges, and what they can do about them.
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